Scend creates brands and rejuvenates identities to deliver strong brand positions ensuring positive strategic impact.
Logo design is one of the most critical components of your brand. It appears on everything that your organisation does and therefore, every piece of visual communication that you produce is influenced by it. In an age when image is everything and time is short, your logo is an instant visual cue that conveys the essence of your brand. Awareness and familiarity are keys to growing your organisation, and your logo is critical to both. It is your brand's most basic graphic element and it ties everything together. Think of a small newspaper or Yellow Pages advertisement. Your logo may be the only thing by which a potential client will judge your organisation. TOP
The redevelopment of the Peachey area into Playford Alive is a 15 year one billion dollar plus project that will result in a population of 30, 000 people into the new redevelopment of the area. The project includes developing new land and redeveloping existing suburbs. While the physical changes to the area will be significant, there will also be a significant social renewal occurring at the same time. The Playford Alive Community Reference Group exists to act as a go-between stakeholders and the wider Peachey community. It brings the views of the community to the government and council to ensure that community views and concerns are heard and are influential in shaping the Playford Alive project. The CRG is therefore a critical component of the Playford Alive urban renewal project and as such it deserved an equal visual representation on the projects communication materials. Scend was commissioned by the Community Reference Group to provide an identity that would represent the community as active stakeholders in the redevelopment of their community. TOP
Vet Biotechnology is a company that works to commercialise research and development of unmet veterinary needs and it is the peak organisation for the leading treatment of orthopaedic regeneration. The company provides orthopaedic solutions to breeders, trainers and owners of performance horses. Regenicell, is a new name for a new exclusive therapy product. It uses stems cells taken from the bone marrow of mature horses which is then used in tissue regeneration in the same animal. Importantly this procedure enables owners and trainers to “maintain and grow their asset value”. In other words performance horses can be rehabilitated faster and with greater reliability than traditional and unsophisticated methods. Scend was engaged by Vet Biotechnology to design and produce a distinctive, memorable and marketable logo for Regenicell. The design enabled Vet Biotechnology to effectively position and establish the Regenicell brand to raise market awareness and increase sales.. TOP
As mission critical your logo is to conveying the personality and key promises of your organisation, it is often strategically important that it is supported by the visual imagery of other brand assets. When the Northern Sound System invited Scend to design the marketing and promotional material for a new music festival, Elizapalooza, we set about creating a distinct character and supporting visual identity. The character and logo featured on all marketing communications and created a distinct, recognisable, positive brand impact. Let's face it, Elizapalooza is quite a mouthful and the music you'll hear on the day is likely to blow your head off! TOP
Scend created this distinct community identity for Anglicare's 426 project. An out of school hours care program in Adelaide's north. This successful program incorporated a crime prevention focus by providing activities for children after school in a range of locations. The logo and identity system designed by Scend uses balloons as a visual metaphor for children with each having unique personality that all participants in the program could identify with. The production of A-frame signage and a membership card. TOP
Exclusive Vintage Clothing is a boutique fashion house for rare and unique pre-loved designer garments located in suburban Prospect. Our logo and business card design appropriately conveys the brands core values of retro quality fashion. TOP
"Servicing the smallest fleet," Fleet 20 is a car fleet service for small business. It provides financing and servicing options and choice. You choose whatever vehicle you like, new or used, and they can even help you to access the special fleet discounts that are usually only available to large corporations. Scend's logo, stationery and brochure design reflects the small fleet core brand promise of time and money savings.TOP
House for Houses is a new charity brand launched within the Adelaide Dance Music Community during 2008. The idea is simple: Lovers of House Music (a style of dance music) join together to enjoy their favourite DJ at their favourite club, and in the process raise money towards House building and other community development projects for families without a decent place to live. Scend provided a distinctive visual identity system, style guide, consultation and projection screens for the project. TOP
Quickmix Audio approached Scend to create a contemporary identity to express the nature of their business. Our solution was to turn the volume of the “Q” in Quick all the way up to eleven! The identity was then put to work on a range of stationery and promotional material, including an interactive CD ROM of the company's varied technical capabilities featuring extensive examples of successful projects. TOP
Promotional postcard and logo design for the launch of REPLICAS and the SALA Moving Image Closing Party ... "the upstairs room at FAD was packed ready for their sonic-visual onslaught, and they delivered. Vocal and guitar-driven synth pop, dark techno, melodic house and electro beats and bleeps… all played live with razor precision and blinding energy! The live visuals were exceptional ..." From inthemix.com TOP
Anglicare approached us to re-brand their tenancy advocacy service TIAS. Our brief was to design a comprehensive identity program while ensuring consistent application across a wide variety of media.
Our response was a positive and inclusive identity which communicates the supportive nature of the new service. Scend also produced an engaging, distinctive and memorable promotional poster to introduce a revitalised support service. TOP
The Federal Bar is an ideal spot to meet colleagues or to enjoy a pre-dinner drink from a fantastic wine list. The Federal Restaurant boasts a contemporary look and a tasty menu of modern Australian cuisine. Scend created this contemporary logo for the restaurant and bar incorporating a stylish colour scheme and icon. TOP
Design of community identity and poster for the City of Playfords Youth Advisory Committee. The YAC holds fortnightly meetings to brainstorm new ideas to make Playford a better and more enjoyable place for young people to live. They also provide advice to organisations that seek youth opinion. The YAC organises activities throughout the year such as youth week, community events and competitions. The YAC program provides an opportunity for young people to share their views and to work together to develop solutions to issues that affects their lives and their communities. TOP
Families Empowered to Act Together (FEAT) is an early intervention project supporting families in Salisbury North with children between the ages of 5 to 13 who are at risk of disengaging from learning. For this project Scend created a unique identity using artwork from some of the children in the program. Two DL pamphlets were produced for families and workers with the family version opening out to make an A3 poster featuring the artwork produced by children in the program. Stage two of the project involved the creation of a large format poster communicating the success of FEAT. TOP
As part of an effort to revitalise social capital within the Peachy Road area of Davoren Park, Scend was called on to create a poster and A5 flyer calling for participation on a community forum aimed at identifying neighborhood issues and directions for the future. One of the out comes (along with the community newsletter) was the creation of a community radio program for which Scend was invited to design the logo. TOP
