Design writing // and reading

This is a great list about brand feeling which can be defined as peoples emotional reactions and responses to your brand. These brand feelings also relate to the social currency induced by the brand which can be positive, negative, intense or mild. Some important types of brand-building feelings include; Warmth, Fun, Excitement, Security, Social Approval and Self-respect. The first of the above, are immediate and experiential and of increasing intensity, while the last three are enduring and private and of increasing magnitude. Read the rest of this entry »

You may not have heard of the First Things First manifesto originally published in London 1964 by Ben Garland. Here is the revised version from 2000. Read the rest of this entry »