Design writing // and reading

Put a ding in the universe. Steve’s 12 ‘rules’ include 2 that are the same. They must be extra important. Read the rest of this entry »

Check out This Oscar award winning animated short film Logorama. Read the rest of this entry »

Scend were lucky to be asked to design the board game for the popular Channel Ten game show, Talkin’ ‘Bout Your Generation. Read the rest of this entry »

Stomp the Dog are one of Adelaide’s funnest punk bands. Read the rest of this entry »

This is a great list about brand feeling which can be defined as peoples emotional reactions and responses to your brand. These brand feelings also relate to the social currency induced by the brand which can be positive, negative, intense or mild. Some important types of brand-building feelings include; Warmth, Fun, Excitement, Security, Social Approval and Self-respect. The first of the above, are immediate and experiential and of increasing intensity, while the last three are enduring and private and of increasing magnitude. Read the rest of this entry »

You may not have heard of the First Things First manifesto originally published in London 1964 by Ben Garland. Here is the revised version from 2000. Read the rest of this entry »